About Yaki Halperin (Bio)
Yaki Halperin is one of Israel’s leading fashion photographers, and by far the most known.
He works with leading Israeli fashion companies as well as foreign clientele.
In his works he has come to travel in Israel as well as abroad and has used worldwide locations.
He works with the leading Israelis women magazines regularly doing covers as well as editorial work. Major Israeli fashion companies are among his clientele.
Among his list of clients are international brands such as: Hugo Boss, Cacharel
Levi's, Louis F'eraud, Mexx, and others.
He has worked with top super models, always using the top hair and makeup artists.

Yaki, as a leader in his field, is constantly updating his knowledge and his equipment. He has taken upon himself to lead the digital revolution. Yaki also specialize in the use of the computer for retouching and computer manipulations, constantly updating his computer capabilities and photo editing software.
Yaki Halperin is a significant figure in the advertising community. His commercial works have been credited with many advertising awards, and some of his works have become Israeli icons.

A personal word by Yaki Halperin
I always prefer to work in the studio. It isolates people from their environment. They become in a sense . . . symbolic of themselves. I often feel that people come to me to be photographed as they would go to a doctor or a fortune teller - to find out how they are. –Richard Avedon
Many times I have been asked why I chose to become a photographer. I do believe Susan Sontag best described it (in her book "ON PHOTOGRAPHY") as a combination of two basic instincts: hunting and voyeurism.
Continuing with Sontag description, Photography offers me the possibility of creating a small reality, and thru the lenses picking at what I have just created with my staff.
I love the feeling of changing people, transferring them from one look to another. I think of the set as a play, where we, the model, the client the hair and makeup artistes are all making a show. One which will be captured by the camera. This will be the only evidence to its existence.
I chose fashion photography as it offered me the most contact with my subjects.
The recent use of computer further enabled me to "play with realty".
As mentioned, I see my work as a team work, and I truly believe that the end result belongs to us all. Therefore, it is very important to me to acknowledge all participants of each work you see here on the site.
Special Thanks to Tzafi Halperin, my right and left hand, My assistances through the years, some of which have become great photographers themselves, especially the recent one’s Davina Fineberg and Alex Lipkin.
And of course to all advertising agencies, art directors, fashion designers, fashion editors whose part of our joined work is shown in my site.
I hope you enjoy your visit at the site as I enjoyed making the works it contains.